There is a new universe of data being created by smart meters, mobile devices, social media, RFID, web logs, and other sources. Meanwhile, many industries have only begun exiting the paper-based documentation era. It’s no longer the case that all possible insights about an organization come only from a structured data warehouse full of vetted data developed inside one’s own four walls. Embracing big data means accepting that you can gain valuable insights about your organization, your customers, and the world at large from external sources, and by looking at data in a new way.
Click streams, social media, log files—a growing mountain of valuable data looms above you. You’ve taken countless steps to capture and utilize your company’s structured data, but despite your efforts, it seems you have made no progress in the arduous trek to the summit. You know that there is a wealth of lucrative business information waiting for you at the top, but how can you possibly reach it when the mountain of data is growing before your very eyes?
Unleashing the Power of Hadoop for Big Data Analytics - Data analytics, long the obscure pursuit of analysts and quants toiling in the depths of enterprises,has emerged as the must-have strategy of organizations across the globe.
"Big Data " initiatives create significant opportunities for business and IT leaders, but both must come to terms with challenges they introduce. A focus on the impact of analytical outcomes in supporting material and measurable business decisions.
The creators of Facebook’s Big Data infrastructure and founders of Apache Hive have joined forces and leveraged their experience to deliver Qubole – a Big Data cloud service offering the same advanced capabilities used by Big Data savvy organizations for a fraction of the cost.