Cardlytics, a transaction-driven marketing™ company, focused on tracking and understanding consumer buying behavior and delivering actionable intelligence, has been undergoing tremendous growth, ramping up from 10,000 pilot customers to its current reach of 70 million households. Founded in 2008 and based in Atlanta, Georgia, Cardlytics partners with financial institutions such as Bank of America, PNC Bank, Regions Bank and Fiserv.
Financial markets are rarely predictable. What moves a price one day might have no effect the next, or it might be felt several steps away from where it’s expected. That’s where market sensing plays a role. Broadly defined, Market Sensing is the ability to bring as much relevant information as possible, to bear on trading and risk decision-making.
"Big Data " initiatives create significant opportunities for business and IT leaders, but both must come to terms with challenges they introduce. A focus on the impact of analytical outcomes in supporting material and measurable business decisions.
In this one-on-one interview, Rich Brueckner, President of insideHPC, discusses big data challenges and opportunities, as well as what technologies will help companies deal with their growing amounts of data. InsideHPC is a CIO Summit, CIO Cloud Summit, and CIO Life Sciences Summit event partner.
According to TDWI Research’s 2011 Big Data Analytics Survey, 33% of surveyed organizations are contemplating a replacement of their analytic databases, data warehouses, and similar platforms to keep pace with new and intensifying requirements for advanced analytics in a “big data” world. As user organizations make such platform replacements—or add additional platforms to their expanding data warehouse architectures—they are turning more and more to specialized analytic database management systems (DBMSs).
The power of zoom represents an evolution in the way government sees and interacts with the world. When location data is coupled with existing government data and expertise, every point on the map can provide historical and predictive perspective to inform complex policy decisions. The map itself has been transformed from a static picture to a living platform for shared decision making and real-time collaboration, focusing the energy of the crowd and empowering government and citizens to work together to respond quickly to challenges at any scale.